Bol Abuk, founder and CEO of Elite Water, was seen drinking Nice Water during the South Sudan vs. Sudan game in Juba, ditching own water raising eyebrows given Elite Water’s status as the official sponsor of the South Sudan Football Association (SSFA).
Spectators noticed the discrepancy as Elite Water was not being distributed to VIP sections but was available for sale in the general seating areas.
This unexpected move by Abuk has sparked questions among fans about the sponsorship arrangement and the promotion of Elite Water during such a high-profile event.
